Today’s business market is drastically different from the market just 10 years ago, thanks to the incredible advancements in technology. Tracking a business’s marketing success is made so much simpler and more effective with marketing data reporting software. When used appropriately, reporting software enhances your experience with your clients immeasurably, increasing your profits and success. Take a look at five ways to wow your clients with awesome marketing reporting:
1. Tell your clients unequivocally what is working and what is not.
Nothing gives a client more confidence in a marketing agency than when they hear exactly what is working and what is not. Clients like guidance, and they appreciate explicit instruction. Marketing data reporting can supply that information with a precise analysis on each advertising medium for a measured period of time. The reports give you feedback on which ads are generating the most profit and which marketing tactics are failing. Marketing reporting allows you to maintain what works and modify what does not, achieving better results for you and your client.
2. Present data to your clients in an-easy to understand, striking format.
It is important for clients to understand the information you present. Most of your clients will most likely be non-marketing professionals. Market data reporting should be presented in a manner where everyone can understand the information. Find a good marketing data reporting system, and you will impress your clients with information they can actually understand and use to their benefit. Look for reporting systems with excellent printouts in easy to understand formats, and you will have satisfied customers.
3. Provide reports for month-to-month assessments on effectiveness.
Find a marketing data reporting system that allows you to view periodic reports, like month-to-month assessments, and you will be able to inform your client of marketing trends. With periodic reports, you can make reliable comparisons on how effective your advertising tools perform. In turn, your client will be able to make well-informed decisions on the marketing front.
4. Supply your clients with a definitive plan to maximize the results on their budget.
Absent good marketing data reporting, it can be very difficult to know which advertising tools are valuable and which ones are draining the budget. With reporting software, you can quickly view reports on which ad campaigns are working. This information allows valuable insight into a marketing portfolio’s performance. In other words, you can wisely manage the client’s budget by directing more money into advertising strategies that work, and reducing the cash flow for products that are ineffectual.
5. Guide your clients to the proper advertising routes.
Essentially, your clients want to know your marketing strategy is working. With marketing data reporting, you can do away with the painstaking process of individually compiling data. This is an inadequate way to manage your time, and it does not help you guide your clients toward a successful campaign. With reporting software, you can enter the data quickly and receive an easy-to-read report to share with your client. This allows you to communicate quite clearly what your client should do next, whereby creating a profitable business for both you and your client